Save A South West Icon

In 2018 we’re helping to launch a campaign to secure the future of the iconic M5 willow man who strides alongside the motorway near junction 23 at Bridgwater. Created by artist Serena de la Hey in 2000 as part of The Year of the Artist the willow man was conceived as a temporary structure and now nearly two decades on, it needs a complete rebuild as well as a fund for future maintenance.

For us, The Willow Man is a great West Country landmark, a symbol of arrival for both residents and holiday makers and if he is allowed to simply deteriorate and disappear it’d be huge loss to our landscape. We couldn’t bring the Willow Man to the Toby’s Garden festival in September so the next best thing was to ask Serena to make something for the fest to help raise awareness about the Willow Man’s plight.

Toby Buckland says, “When I read the Willow Man was under threat I picked up the phone and asked Serena how we could help. Several meetings and a lot of coffee later, a plan was hatched and we commissioned Serena to build a willow sculpture for my 2018 Garden and Harvest Festivals. We couldn’t bring the Willow Man to the festivals so this was the next best thing to raise awareness of his plight.”

Serena is creating a huge ‘Willow Wonder’ at the Garden Festival with help from artist Stefan Jennings and Toby himself. Visitors will be able to add their own embellishments and support the fundraising.

Serena says, “Willow is an ephemeral material, and no-one realised The Willow Man would become a cherished part of the landscape – least of all me – so we have to do something soon or he will be lost.”